This category recognises natural or built tourist attractions of regional importance, which significantly contribute to the tourism experience within Kangaroo Island. Attractions may be developed in conjunction with a natural attraction or on their own. The business must market primarily to intrastate and/or interstate visitors. Attractions that are not open all year round will need to explain their basis for seasonal operations.
Eligibility: This category is open to Kangaroo Island businesses which provide a tourism experience with a focus on the natural environment.